The world is on its way to getting digitized. From playing games to ordering food, and from making payments to making advertisements everything has got digitized nowadays.

There used to be a time when playing games was a part of playgrounds and learning arts and designing used to be a part of classrooms. But now everything has changed. From learning to design to providing designing services everything is online. There are a number of Graphic Designing Companies providing the best designing services. We can also search Google for ‘Graphic Design Company Canada’ and find the relevant results.


Image Source: Google

A very trending practice in the digital world is that of Online Marketing or Digital Marketing. Digital Marketing is very vast and consists of a number of elements. Digital marketing has actually changed the entire context of marketing and has given a tremendous boost to the field of Advertising.

Now we will be talking about one of the main and most used elements of Digital Marketing i.e. Search Engine Optimization. Search engine optimization is a highly used activity in digital marketing.

Search engine optimization can be defined as an activity which attempts to affect the online visibility of a webpage or a website. It attempts to improve the rankings of a webpage or a website in a search engine, say for example Google, through organically earned clicks rather than buying those clicks.

When we search for something on Google, a series of paid ads come on the top of the results which are 7 in number. Below these 7 paid ads, there are 10 links. These 10 links are actually SEO driven.

These links are ranked by Google on its various pages on the basis of different criteria.

One has to earn clicks organically on the web-page to improve their rankings. This entire process is called SEO.

Seo Process

Image Source: Google


Search Engine Optimization is a free service. It doesn’t cost us a penny, but it is quite a time-consuming activity. For all those who are new to digital marketing and are low on budget, should refer to ‘Digital Marketing Agency Canada’ to get relevant results in Canada and choose to best company to avail SEO services rather than the PPC services.

Want to make your business a huge success?? Go ahead and take the help of digital marketing.